Whether your brand is personal, business, or a lifestyle brand, it should be providing a specific solution to your ideal client! It's about being client focused and looking beyond just trying to make a dollar! What is the meaning behind your brand? Is it Transaction-Focused or Solution-Focused, and are you positioning it to look "Beyond the Moment" and into the future, where it can evolve as your ideal clients evolve?
Nowadays because businesses are popping up and the word "brands" is the craze buzzword, what is making yours stand out? Is it something that has meaning behind it or are you looking for the next big idea or opportunity? What are you doing in creating to move the world forward? If you have brand and it does not have true meaning behind it, do you think it's going to last?
I always tell my clients..."People have to understand and know the story behind your brand in order to relate to it and have an emotional connection to it."
Having a worthy, meaningful brand says that you know exactly what your clients need and they are willing to seek you and pay you what you are worth... Why? Because they know you have what they need and developing a brand that stands out and can be consistent and truly specific to something that your ideal clients are looking for, to bring about and it can be measured.
I say this with all do sincerity "The most increasingly difficulty is differentiating between your brand and the speed with which contenders will grow in new innovations that will assist in the continued rising of your brand. You must stay Client, Solution and Future Focused to remain relevant to your specific market, but more importantly to your ideal client. Period!"
Whatever your did to create your brand, you must think beyond that 100-fold, because with ideas and the speed of technology, you must stay top of mind in all of those areas you want to penetrate. So how do you do that?
You do that by creating a Meaningful Brand that is connected on all levels with your ideal client. That means telling your story, being authentic, creating trust worthy products and services that speak to solving that particular problem. Yet...doing it with an extraordinary personality and excellent customer service, along wth:
~ Being Dramatically Different,
~ Create a Reason For Your Clients To Need You, in other words a "Movement Not A Business"
Put Your Feelings Into It!
~ Be BrandNique™ by defining who you are are how you come to make a difference with your brand style.
If you keep these things in mind as you create and build your brand, you will be on a great path to success. Defining, developing and designing a brand that shares your passion and meaning behind building something greater than just a transaction is what will last in the future. So ask yourself the question, "What Problem Is My Brand Solving?" And go after that!
“Branding The Authentic You™” Weekly Journal Assignment:
Take some time this week and reflect on how you can be more Intentional about investing in your yourself, brand lifestyle, and business…NOT efforting and trying to do something, but really create a plan of action to develop and become an unforgettable brand that others will recognize.
What are the three (3) key differentiators that makes you stand out in the crowd? Focus on those things and WIN in that area!