As a business owner or entrepreneur, there are so many hats to wear in order to operate and grow a successful business. But what does success look like for you? Branding and marketing are a HUGE part along with increasing cash flow and maintaining client relationships are all imperative. Actually providing the service or product is a very important part as well. All of these make up a whole business model according to how you designed it and operate in it.
For the most part, none of it works without Branding and Marketing. I cannot stress enough how important it is that you not forget this important piece of business. It is the critical piece to your success and how others see you and your business. All of these have a major part in the overall impact of business success.
So many entrepreneurs and businesses forgo marketing and branding, because of either cash flow challenges or they just lack the quality information on how to actually do it. Yet, the word "Brand and Branding" are being thrown around like it is candy and has become watered down, because some just don't know and they are confused between branding, marketing, PR and sales. Marketing is so needed and undervalued, that it goes to the sidelines, when it really should be at the forefront of any business plan or model. Without a brand, they cannot differenitiate you from the others out there. Marketing is crucial on how your business will grow or survive? It is an intricate vital part of the whole puzzle that needs daily attention.
Marketing is what keeps you in front of your current and potential clients, so that they will know you are still in business and desire to grow. If one of these parts of your business is lacking, because either it is not your expertise or interest or you just don’t value it, what do you do? Do you allow it to continue to go unnoticed or do you bring someone in to operate in their gifts and keep your business growing?
"Growth" is a process or a stage of development that has not been fully reached. What does growth look like for you? Just as success is different things for different people, such as success could be the number of clients you serve who bring in a specific profit level or it could be the "BrandNique™ Experience" you serve others. However, either way marketing and branding a business is essential to getting the word out and increasing potential growth. By acknowledging what growth looks like for you and what you have the capacity to do, can either bring success or hold it back. I would venture to say to you, "Really take into consideration that if branding and marketing, finances, or building client relationship are not your strengths... then by all means, find someone who can assist you."
Your business success and growth depends on it. Own what you don’t know and make a way for the other pieces to fall into place. But you cannot afford NOT to do anything! Acknowledge what you don't know so that your business can thrive and you are able to work in your business and not always on your business.