It is a New Year and what a better time to do discuss Personal Brand Confidence! This year is about Being BOLD and you cannot do that with poor confidence in yourself and the value you bring to the world. My January Theme is really diving deep about Confidence and how you can promote yourself without feeling a certain kind of way that will make others think you are vain.
When you are wanting a fresh new look, what do you normally do to get ready? Think about a new Bold and Vibrant way to be this year as you step out and be yourself…
Is it is easy for you to talk about you and what you love doing for others? Or do you get tongue-tied in what you want to say, but cannot articulate it? If you are in a service business in particular, you should be able to speak clear about what it is that you love doing and how you come to serve others, as your confidence shows in your conversation, along with the energy you give off. For some it is hard to provide compelling solutions to attract their others that understand the language that propels them into action. Your message should be authentic and offer solutions to what they are desiring to receive, along with the benefits that are indeed important to both them and you.
As you prepare your authentic personal branding message, there are a few things to think about first when creating it. You would need to be totally confident in who you are and what you are offering. If you are not confident, your energy will reflect it in your voice, body language and your tone. A business owner knows exactly what they want and who they desire to work with, so there is no time wasted especially, if you are offering a service which you should be leveraging your time for money. You know the struggle or the challenges that others face and you know how to speak the language that is easy for them to understand. This comes from building your community or tribe that shares the same common goals or instincts. Your message should not be pulling, but gently nudging to what is in the best interest of your clients. Although it is different for other people, because people receive information incongruously and have various perceptions of the same message. Therefore, be careful about what you are saying and how it relates to your brand.
Don’t go into the conversation of “selling yourself” or with the thought of, “What is in it for me?” This will not come from a place of authenticity, but from selfishness and wrong motives. I say this because we should go into business to serve and assist others with the right intentions and not just seek with motives of, “I got to get mine.” Yours will come to you if you are doing it with the right healthy intentions. Again, I have said it before, “your energy and perception precedes you, so be careful.”
You need to develop a message about what you do and how you come to serve with three versions: short and sweet, medium length and a long length when you have time to elaborate. Know it without hesitation and stumbling. The more you have the opportunity to share, you will become more comfortable with what you are saying. Also, it may change over time because you and your business are always evolving. So if you are speaking to a different target market, keep in mind who they are and how they would receive what you are saying. Tailor it to fit your divine clients at that time, but don’t deviate from the core of your service or message where others will become confused.
Speak with confidence, high-esteem and know your industry inside-and-out, because they are coming to you and you would need to know how to educate, engage and empower them to not only work with you, but to become more informed because they are in your presence. Make your presence worth it when they leave! Represent you, your brand and business the best that you can. “You are your brand so speak it and wear it well!”
“Branding The Authentic You™” Weekly Journal Assignment:
Take some time this week and reflect on how you can be more Intentional about investing in your yourself, brand, and business…NOT efforting and trying to do something, but really create a plan of action to develop and become your best self.
If you want to discuss it, reach out to me via commenting below or visit my page and you can receive more engagement, tools and resources there. I do have a Private BrandNique™ Elite Group, where I show up giving you all of me, so reach out and touch! Enjoy your day!